Commercialization Readiness Level

CRL - methodology for determining the level of market readiness and commercialization (Commercialization Readiness Level)

CRL 1. The presence of market needs is determined by literary sources: trends, reviews, conferences, patenting dynamics.

A potential customer has been identified / the presence of market needs: trends, reviews, conferences, patenting dynamics. The main quality indicators are determined. Peer-reviewed by external experts. PAM (Potential Available Market) – potential market volume.

CRL 2. Target consumer segments have been identified and evaluated.

Based on the customer's problems, target consumer segments, including interdisciplinary ones, were identified and their volume was estimated. The key competencies defining the key advantages are identified. A comparison of critical parameters and economic estimates with competitors, taking into account market dynamics, was carried out. The analysis of market reviews and conference outcomes was carried out. Feedback was received from potential consumers, including comfort letters. The expediency of the project has been determined. Estimated TAM (Total Addressable Market) – the total volume of the target market.

CRL 3. Competitive analysis, supplier analysis were carried out, product characteristics and monetization methods were clarified.

Competitive analysis, supplier analysis were carried out, product characteristics and monetization methods were clarified. A product strategy has been developed. The customer further reviews the proposed solution Quantitative economic benefits for the consumer. The appearance of the competitor has been determined. Customer development activities have been carried out. The product niche has been clarified and the market share by segments, including the global market, has been clarified. The options are considered and the pros and cons are determined, the availability of components and materials on the market is determined. An estimate of the cost of ownership has been made. Materials have been prepared in the format of presentation to the investor.

CRL 4. Competitors, suppliers, pricing models have been clarified.

Competitors by sectors have been clarified, SAM (Served/Serviceable Available Market) has been evaluated – the available market volume; Product characteristics have been clarified accordingly, and the pricing model has been adapted. The product strategy is protected at the company level. Investors and their investment areas have been identified for contact at the next TRL level. Suppliers of critical components have been identified with which exclusive agreements should be concluded.

CRL 5. The pricing policy has been clarified, the sales channel and priority suppliers have been selected.

Based on the results of testing of the experimental sample, the price model has been updated and the pricing policy has been clarified. The sales channel, priority suppliers have been selected, and the supply channels of components/materials have been diversified. Resources have been prepared to work with identified investors. 

CRL 6. Updated product specifications for each target segment, updated business model.

Following the results of TRL 5, the product specifications for each target segment were clarified, the business model was clarified. Specifications have been developed for each consumer segment. Resources have been prepared for working with key individuals.

CRL 7. Preliminary market launch.

The competing products on the international market have been clarified and the critical advantages of the software have been clarified. Business schemes and basic conditions of cooperation are defined. A pricing policy has been developed. A financial plan has been prepared, including the financial indicators of the project. SOM (Serviceable & Obtainable Market) is estimated – a really achievable market volume. Preliminary market launch has been carried out. The hypothesis of sales channels has been tested and confirmed. Price lists have been released. A marketing plan has been prepared. Written confirmations of interest have been received from the partner/potential consumers. 

CRL 8. Working out customer comments.

Trial sales were conducted in accordance with the marketing strategy. The comments of customers on the results of preliminary sales have been worked out. Feedback was received from users on competitive advantages. Business models of sales are fixed. A sales and service system is organized.

CRL 8. Market Launch.

Putting products on the market. Improving the marketing strategy. Preparation of requirements for the new version of the product. A quality management system has been implemented (for example, ISO 9000).